MARKETING
Testimonials
Some colleagues and clients have been nice enough to comment on how great Karina is to work with, read on for details:
Andrew Francis, Business Director
McCann Enterprise
"Karina has been an instrumental part of the team to deliver SABIC’s first global brand campaign. This involved a significant amount of stakeholder management as well as being agile and flexible to support the business as it progressed through the project.
Launching the campaign was a logistical challenge with multiple executions across different languages and formats, which Karina guided to ensure a successful launch with all timings being met as planned.
Karina is hard working and energetic and will be real asset to your agency."
Simon Myers, Managing Director
"Karina joined us on a 14-month maternity cover contract to lead a flagship, complex client across multiple business units and geographies, encompassing a range of services from creative development to high-volume production localisation. Karina directly managed a 5-person client services team and orchestrated the involvement of a huge array of specialists in all disciplines within the agency, across multiple offices.
This was a demanding role, to which Karina fully applied her experience, energy and can-do mentality with aplomb.
In her spare time she also helped us to win another major global client.
Karina is an intelligent and trusted senior team member. Proactive in problem-avoidance and dedicated in speedy issue resolution, Karina is always willing to go the extra mile to ensure the agency service offering, output and client relationship is the best it can be.
Karina would be an asset to any agency."
Richard Whipps, Head of Localisation Production, Moving Image
eg+ Worldwide
"Karina is a lovely human being who gives off lots of positive energy. She's extremely knowledgeable of her craft and motivates the team around her, while being passionately driven and eager to get stuck into everything she touches. I have thoroughly enjoyed working with Karina and would highly recommend her. She would be an asset to any team!"
Jo Newberry, Account Director,
M&C Saatchi
“Karina was a great person to work with. Loved by all the various departments within the agency, suppliers and clients alike. She is the member of the team who simply makes things happen. Through her determined attitude and uber-efficiency she has an admirable ability to create calm and control out of chaos.
Able to turn her hand to any project or campaign. She is a true team-player helping her direct reports to develop their careers and creating a warm and inclusive culture, somehow getting the very best out of everyone. Any agency would be lucky to have her as a member of the team.” July 20, 2012
Matthew Conner, Client Services Director,
Stephens Francis Whitson, (now VCCP ME) managed Karina
“Karina came in at a time when we had a mountain of work to deliver for the new More Th>n campaign. She immediately rolled her sleeves up to take ownership of delivering the campaign across a broad range of channels, from awareness to social media. Client focussed and quick to form relationships with external and internal stakeholders, Karina has delivered some excellent work with a very healthy dose of enthusiasm.” August 30, 2011
Sebastian Lyner, Client Partner,
Breakfast
"Karina is a brilliant asset to any agency. She is capable and proficient at running diverse clients, is strategically minded while remaining practical, is excellent at building relationships externally and internally, and is happy to jump into anything. She is upbeat and gels instantly with everyone. If Karina will have us, we will definitely be benefiting from her services again when the need arises."
January 18, 2013
Tim Dixon, Head of Brand
MORE TH>N
"Karina was a key member of our agency team, and my 'lead' point of contact, during an extremely challenging yet exciting period of MORE TH>N's development... During the time we worked together Karina proved herself to be a very efficient and effective Account Director. She quickly gained a good understanding of our business and the challenges before us and applied her advertising and marketing experience to those. Karina fostered a strong working partnership between the agency and MORE TH>N and repeatedly navigated her way through our complex 'matrix' structure to achieve a positive outcome. Karina... can take a significant portion of the credit for ensuring a successful outcome."
October 2011
(Full reference available on request)